Waxelene’s Story began in San Francisco California where Todd Cooper and Ejyo Remington set out to create an effective alternative to petroleum jelly using all natural ingredients. After countless trial batches, they created a process that made the silky, breathable, waterproof texture known today as Waxelene. After giving it to friends to try, people were litterally begging for more. Todd and Ejyo soon put this magical creation in glass jars and brought it to local stores, where it was an instant hit! Waxelene was a best seller in all 40 Northern California Whole Foods less than a year after being created, and it wasn’t long before Waxelene was found on the shelves of over 15,000 retail stores, including Whole Foods, Sprouts, CVS Pharm... Read more about Waxelene.