How we came to be, and what we're about We’re just like you so we know what you want and need: simple, reliable, quality products that easily fit into your day-to-day. The road most travelled isn’t your style. You work hard to forge your own path, that’s what blu stands for: the individual. We know that you look forward to the time where you can let loose and just be yourself, so we make sure that when you arrive, you’re not disappointed. Long before “Vaping” was a word in the Oxford dictionary, we were smokers dreaming of a life without the negatives of ash or lingering odors. Our desire to explore alternatives, adventure without boundaries and our right to self-expression fueled our drive to introduce our first innovation to ... Read more about blu.com.