Website: twisthair.com

We embrace real curls of all kinds. Wavy, curly, or coily—we’re here for it. We champion those who rise above ideals and expectations to embrace their authentic selves.

We are redefining the curl conversation to put moisture first, because moisture-balanced hair is what your curls need to thrive.

We hail from The Curl Experts™ at Ouidad, a brand with over 35 years of history pioneering the curl category.

We believe that everyone should be able to customize a routine that works for their unique and personal curl journey.