Thrifty Car Rental is one of the largest car rental companies in the world and is a subsidiary of The Hertz Corporation with headquarters in Estero, Florida. Established in 1958 as Thrifty Rent a Car System, Inc., the company has grown steadily over the decades. Through corporately-owned and franchised stores, Thrifty now operates more than 4,000 locations in conjunction with parent company Hertz and sister company Dollar Rent a Car. Thrifty is one of the most widely recognized brands in the travel industry that caters to cost-conscious business and leisure travelers.