Located at the base of the White Mountains in Ashland, New Hampshire, Minus33 has been specializing in wool for over 100 years. Family owned and operated, Minus33 produces high quality, affordable Merino Wool base layers, socks, and accessories for outdoor adventure of every kind. Minus33’s mission is to make everyone feel welcome, comfortable and safe in the outdoors no matter the activity. We believe in quality, yet affordable products that can be well-worn and loved from season to season by anyone who is getting outdoors, regardless of skill level or experience.