The ICEMULE™ resulted from a simple need: to carry a real cooler - one that carries real ice - comfortably and easily. WHAT MAKES THE ICEMULE UNIQUE: ADVENTURE: ICEMULE invented the adventure cooler. We champion boundless adventure by creating high-performance, hands-free coolers that provide the freedom to go wherever you want, whenever you want. PORTABILITY: This isn’t a hard cooler design re-made as a soft cooler with straps. ICEMULE was designed from the ground up to carry like premium backpacks and perform like premium ice chests. This unique DNA makes ICEMULE the most portable premium coolers ever made. VERSATILITY: Once people begin using their ICEMULE, they realize that they need this cooler in their lives in ways they never... Read more about ICEMULE Coolers.