We don’t hide who we are. We don’t apologize for our desires. We decide what turns us on. Exploring different expressions of our sexuality opens us up to new, exciting experiences and higher levels of understanding. Hustler Hollywood is part of an empire that was built by Larry Flynt, a man who was not ashamed of sex or afraid to push boundaries, a legend who fought for free speech at a time of legal sexual puritanism. Our stores pass on Larry’s message of free sexual expression by offering an upscale shopping experience in an elegant setting. History The first Hustler Hollywood store opened on the world-famous Sunset Strip in 1998 with a mission to adapt the Hustler reputation into an accessible lifestyle brand. From its inceptio... Read more about Hustler Hollywood.