Hedoine is an innovative, award-winning legwear brand - changing the tights game and transforming leggings. Born in London and crafted in both Italy and the UK, this female-founded brand is built on boldness, strength and some much-needed dark humour. One of the first in the world to utilise ladder-resistant yarns, Hedoine has addressed each of the many pain-points of tights using 3D technology and ethically-minded practises. This is legwear that actually stays up with you - no sagging, no itching, no wishing you had worn something else. Hedoine questions the status quo - reinventing modern femininity and challenging throw-away culture while always empowering, elevating and celebrating strong, bold, unconventional Hedoines.