Erem believes experiencing the beauty, extremes, and vastness of the desert fundamentally affects the human soul. Founded in 2021 by a father-and-son team of environmental footwear innovators, Erem is the first outdoor brand focused on desert performance. Launching with desert hiking boots, Erem’s Xerocole collection uses only materials with 100% proven paths back to nature. Erem takes responsibility for the entire lifecycle of every product it sells, including by taking product back for repairs restreaming into new uses, because the company believes that performance gear made for enjoying the planet should not harm the planet.