Born in reaction to an overpriced and overly serious sunglass market, we’re on a mission to create funky, premium quality eyewear without the heavy retail markup. We make the best priced premium quality sunglasses on the market. We design our shades a block from the beach at our Venice HQ – sun protection matters to us. Our sunglasses are handcrafted with premium, optical-grade materials to ensure maximum durability, comfort and 100% protection from harmful UV rays.