Since 1853, Levi Strauss & Co. has innovated to meet people’s needs. We invented the first blue jean, and we reinvented khaki pants. We’ve helped pioneer new standards in worker well-being and environmental initiatives with our manufacturing partners, and we work continue to work sustainability into everything we do. A company doesn’t last more than 160 years by standing still. We stand out by reinventing ourselves, striving to delight our consumers and winning in the marketplace and by remaining true to our values. Levi’s: The Levi’s® brand epitomizes authentic self-expression through its designs. Since Levi Strauss and tailor Jacob Davis received a patent for riveted clothing 1873, Levi’s® jeans have become the most recog... Read more about Levi's Canada.