There are millions of new Fitness Freaks and Fat people in the United States. BornTough is a fitness apparel & accessories brand, manufacturer and online retailer based in the US, supported by good amount of highly engaged social media followers and customers. Our returning customer rate is 3 times the industry standard for a reason; we prioritize providing value that leads to a trusting relationship rather than a bunch of one-time purchases. Our customers become lifelong fans because they understand what we are about and once you’ve tried our products, the alternatives won’t even seem like an option.