We're creating solutions that are better for you and better for the planet. Psychologists discovered that it takes the human mind 21 days to make or break a habit. Therefore if you adopt a healthy habit over the course of 21 days on the 22nd day you’d have a new tool (habit) to move you closer to living the life you want instead of settling for the one you have. Since 2009 we have been committed to providing organic, plant-based solutions for healthy living. As such, our focus starts with you and extends into the environment. Our packaging is an example of our commitment to sustainability beyond human health. Our new pouches use 88% less material than traditional protein tubs. Healthier you. Healthier planet. #tossthetub