Launched in 2008 out of Gwyneth Paltrow’s kitchen as a homespun newsletter, we test the waters so that you don’t have to. Goop is a robust shop of what we love, and think worthy of your wallets and your time. We curate, make and sell products in the apparel, accessories, home, skincare, and beauty categories—and do it in a way that is uniquely goop. With a strong commitment to clean nontoxic beauty, emerging designers and heirloom-worthy home décor, the goop team genuinely believes in every product on the site.