A Family Of Retailers: Uncle Dan’s, Erehwon, And Rock/Creek In 2018, Uncle Dan’s, Erehwon and Rock/Creek came together to form an industry-leading team of specialty outdoor retailers. Now, we’re bringing better service, more equipment and stronger community to the Southeast and Midwest than ever before. Our goal is to offer our customers a bigger and better selection of quality outdoor apparel and gear both in-store and online, and to lead the way for other specialty outdoor retailers as our industry adapts to changing shopping trends nationwide. Recently, Erehwon stores have adopted the Uncle Dan’s name in order to unify our presence in the midwest, but the Erehwon spirit will live on within our business and take on new forms as ... Read more about Uncle Dan's.