Hawthorne is the first personalized brand for all men’s bathroom needs starting with tailored cologne. Founded by serial fashion entrepreneurs and childhood best friends who have worked with Hood By Air and Drake, Hawthorne makes it easy for men to be the best version of themselves by using customer body chemistry and lifestyle to deliver tailored personal care products that are right for you. All you have to do is answer 10 simple questions via their online questionnaire, and Hawthorne will identify your scent preference with over 95% accuracy.