Barbell Apparel was founded with a simple vision: clothing should be better. Founded by a team of friends and athletes, we started our story by launching our Athletic Fit Jeans on Kickstarter. That campaign grew past our wildest expectations, becoming the 2nd most funded fashion project of all time, and sparking a change across the fashion industry to bring "Athletic Fit" mainstream. Since then, we've launched three more successful Kickstarter campaigns, been featured on ABC's Shark Tank, and sold out of our Athletic Fit Havok Polo over 3 times.