Website: whimboutique.com

Whim Boutique is the ultimate shopping experience. Focusing on casual chic, Whim is a one-stop shop for contemporary jeans & tees, carefully curated contemporary fashion for the modern woman.

They feature many fresh lines like BB Dakota, Chan Luu, Hudson, Sundry, Blank NYC, Z Supply, Sanctuary, Chaser, Cupcakes & Cashmere, Nation & More!

Whim was founded by Melissa Desautels after she moved back to Vermont from NYC. Whim’s brick & mortar store was opened in March 2007 on Main Street in Burlington, Vermont. The web boutique, whimboutique.com, launched shortly after in August 2007. It has since relaunched in 2018!