Website: en.ushatava.com

Created by entrepreneurs Alisa Ushakova and Nino Shamatava, Ushatáva is a sustainable ready-to-wear unisex brand based out of Yekaterinburg, Russia.

The two designers met in Siberia ten years ago and bonded through their love of fashion. Creating a brand was an impossible dream for Ushakova and Shamatav but they embarked on the journey anyway. Although the two didn't have any formal fashion education or funding, Ushakova and Shamatav had a clear understanding of what kind of silhouettes, proportions and colors should be created for the brand.

Their first set of designs were so popular and widely accepted that designers decided to begin taking orders. They began by designing and sewing everything by hand, but with the growth of business they gradually hired a team.

Officially launching in 2015, the brand name Ushatáva is a combination of the first letters of Alisa’s surname and the last letters of Nino’s surname.Inspired by their love of travel, architecture, art the brand's small capsule collections include simple material with complex and appealing silhouettes.

In the summer of 2020, Ushatáva turned 5 years old. During that time, Ushatáva opened stores in Yekaterinburg, Moscow, St. Petersburg and Almaty (Kazakhstan), expanded their staff to 80 employees, gained a huge audience on their social media accounts and became one of the top selling brands in Russia.

The brand positions itself as a brand of non-trivial clothing, that is great for both women's and men's lifestyle.