Website: altrarunning.com

We want everyone who is capable of running to experience the thrill of finishing their first race, setting a new personal record and shattering limits they never thought they could overcome. We use our run-improving footwear, unmatched education and inextinguishable passion for running to inspire everyone to lace up, hit the open road or trail, and start running. Our mission to get everyone out and running may be bold, but we won’t stop trying until it’s a reality.