LIFEASE is one of China’s leading private-label e-commerce brands providing a premium selection of high-quality and cost-effective lifestyle products for Chinese and global consumers. Established by NetEase, Inc. (NASDAQ: NTES) in 2016, LIFEASE pioneered a new e-commerce business model in China which connects quality manufacturers to customers directly and eliminates the extraneous costs and third-party layers of distribution and retail. The creation of this new business model has both enhanced customers’ shopping experience and created new demand for local factories, helping them to move up the value chain. LIFEASE’s product portfolio currently covers 10 product categories.