The original sexually empowered and punk heritage brand, Agent Provocateur holds fearless femininity at the forefront. Welcome to the opulent world of luxury lingerie, designed by women and made for everyone . . . Founded in 1994 in Soho, where our first store on Broadwick Street marked a pivotal shift in British counterculture by subverting the male gaze to empower women. Agent Provocateur pushes boundaries by selling daring, colourful and irreverent luxury underwear that is ahead of its time. Having completely changed the landscape of lingerie, Agent Provocateur is now under the creative direction and contemporary vision of Sarah Shotton. A true Provocateur, Shotton prides herself on innovative design with freedom and pleasure in mind. ... Read more about Agent Provocateur UK.